Great update. Did not know about Booktok. The community thing is great. How do you make it homey in Mall settings? Book groups, lectures, in person writing groups. How about inviting and cosponsoring a national author with a small books seller? The goal is to grow the pie and teach people the joy of reading real books again. Mixed feelings on having people studying in there all day and not buying. Put them in a fee based co-working space attached to the store. Integrate better with books and the coffee.